At Hirenow360°, transparency is a non-negotiable principle in all stages of selling our solutions to the public sector. We act with responsibility, ethics, and full compliance with current legislation, ensuring clear processes, complete documentation, fair prices, and verifiable deliveries. Our goal is to strengthen public policies for employability and social development with effective and accessible technological tools, always guided by trust and the public interest.
Anti-Corruption Policy and Price Justification
Our commitment to business ethics is reinforced by an Anti-Corruption Policy that ensures:
- ✔️ Integrity and transparency in price formation.
- ✔️ Compliance with fair competition and just pricing standards.
- ✔️ The prohibition of practices such as bribery, illicit favoritism, and conflicts of interest.
- ✔️ Compliance with anti-corruption and fiscal responsibility laws.
Price Justification - Fundamental Pricing Criteria
Exclusivity, Specialization, and Proprietary Artificial Intelligence. Hirenow360° is a pioneer in Brazil in offering integrated technological solutions for the public management of employability and entrepreneurship. Its platform is unique in the market and combines innovative tools and cutting-edge technology, including:
- Proprietary Artificial Intelligence (Sincro 360°): An exclusive algorithm that performs bilateral synchronization of resumes and job openings, optimizing recruitment processes and increasing hiring effectiveness;
- Geolocation of resumes and jobs: Strategic connection between candidates and companies, reducing travel and logistical costs;
- Pro-MEI Module: Support for local entrepreneurship, allowing individual micro-entrepreneurs (MEIs) to find business opportunities and efficiently promote their services;
- Technological totems with a proprietary API: Digital inclusion for citizens without internet access, ensuring equitable access to opportunities;
- Resume Card: An innovative format for storing and sharing professional qualifications practically;
- Behavioral analysis tools (Behavioral 360°, SWOT 360°): Modules that increase precision in candidate selection, reduce turnover rates, and enhance efficiency in talent allocation.
The combination of these exclusive technologies results in a highly specialized platform, distinct from any conventional solution available in the market, justifying its pricing aligned with innovation and the impact generated.
Pricing Methodology: Cost per Inhabitant
The pricing of the Hirenow360° Platform is based on the number of inhabitants in the serviced municipality, following criteria of equity, accessibility, and proportionality, ensuring that each municipality has a solution tailored to its demands and budget.
- Equity and Accessibility: Smaller municipalities do not face financial barriers to implementing the solution, allowing all communities to have access to the technology.
- Proportionality to Impact: The platform's impact varies according to population size, being greater in locations with a larger volume of workers and companies.
- Transparency and Traceability: Pricing is based on public and objective metrics, ensuring clarity and cost predictability for public administration.
- Regional Development: A pricing structure allows municipalities of different sizes to access innovative technologies that boost employability and the local economy.
This methodology ensures fairness and scalability, allowing the solution to be adapted to the specific needs of each locality.
Technological Innovation and Integrated Benefits
Unlike fragmented solutions, the Hirenow360° Platform integrates multiple technologies into a single digital ecosystem, reducing costs and operational complexity for public administration.
- Geolocation system for candidates, companies, and MEIs;
- Integrated management of online and in-person courses for professional qualification;
- Printing and parameterization of Resume Cards to facilitate entry into the job market;
- Behavioral analysis and artificial intelligence modules (Sincro 360°) to improve assertiveness in selection processes.
By consolidating all these functionalities into a single platform, Hirenow360° reduces the need for multiple suppliers and systems, thereby cutting administrative costs and increasing operational efficiency.
Calculation of Operational Costs
The contract values reflect the complexity of the project and the costs associated with its development, implementation, and ongoing maintenance. The main elements that make up the pricing include:
- Licensing of the Web Platform, with customization for the municipality's visual identity;
- Parameterization and Installation of Totems, ensuring digital accessibility for citizens without internet or mobile devices;
- Provision and maintenance of Printers for Resume Cards, promoting professional inclusion;
- Technical Support and Training, ensuring the full use of the platform by public managers and end-users;
- Updates to the Proprietary Artificial Intelligence (Sincro 360°), ensuring efficiency in matching candidates and opportunities.
The costs are adjusted to ensure the financial viability of the solution, promoting a balance between innovation, accessibility, and social impact.
Positive Impacts and Tangible Benefits
The adoption of the Hirenow360° Platform brings direct and measurable benefits to public management and the population:
- Reduction of Administrative Costs: The digitalization of processes minimizes operational expenses and optimizes the management of employment and entrepreneurship;
- Promotion of Employability: The use of technology to connect candidates and companies expands job opportunities and reduces recruitment time;
- Digital and Social Inclusion: Totems and physical devices ensure that the entire population has access to the opportunities offered by the municipality;
- Local Economic Development: A platform that stimulates economic growth by facilitating the connection between companies and workers.
Furthermore, the solution strengthens public employability policies, helping to reduce unemployment and modernize human resources management in the public sector.
Legal Basis
The procurement of the Hirenow360° Platform is based on Law No. 8,666/93, specifically in Art. 15, §7, item II, which allows the acquisition of goods and services based on criteria of exclusivity and specialization.
Furthermore, the proposal meets the principles of:
- Economicity – Reducing operational and administrative costs through the digitalization of processes;
- Efficiency – Automating and optimizing recruitment and selection through Proprietary Artificial Intelligence;
- Transparency – Ensuring traceability of pricing and compliance with public procurement guidelines.
The exclusivity of Hirenow360° in offering this Govtech solution, combined with the innovative model of proportional pricing and the use of entrepreneurial artificial intelligence, justifies the price adequacy and reinforces the legal provisions for the contract.
The pricing of the Hirenow360° Platform was structured to ensure accessibility, efficiency, and high social impact, respecting the principles of equity and sustainable economic development.
By considering the exclusivity of the solution, technological innovation, and tangible benefits for public management, contracting Hirenow360° represents a strategic decision to modernize public employability and entrepreneurship processes, generating direct gains for the population and public administration.
Uniqueness, Exclusivity, and Intellectual Property
Hirenow360° protects and values its intellectual property, ensuring:
- ✔️ The defense of the solutions and technologies developed by the company.
- ✔️ Exclusivity and rights over proprietary brands, platforms, and methodologies.
- ✔️ Respect for the intellectual property of third parties, avoiding the improper use of patents, trademarks, and copyrights.
Uniqueness of the Solution
The Hirenow360° Platform is an integrated modular solution that brings together, in a single system, multiple functionalities specific to the development of public policies for employability, entrepreneurship, and professional qualification. It is designed to efficiently and strategically connect candidates, companies, and individual micro-entrepreneurs (MEIs) with consumers.
The functionalities of the Interactive Resume and MEI Resume platforms, widely recognized for their effectiveness, have been integrated into the Hirenow360° Platform. These platforms are duly registered with the INPI, including trademark and software registrations, and have their source codes registered on the blockchain, ensuring protection and security of intellectual property.
What makes the Hirenow360° Platform unique is its ability to offer complete and adaptable solutions, consolidating several essential tools into a unified system, ideal for meeting the demands of public and private managers in strengthening employability and entrepreneurship.
Technical Differentiators:
Below, we highlight the main innovations that make the Hirenow360° Platform a unique solution in the market:
Exclusive features of the main console:
The Main Console of the Hirenow360° Platform is the integrating core that centralizes the most advanced functionalities, providing efficient and innovative management of employability, entrepreneurship, and professional qualification. It stands out for its exclusive tools and innovative features:
-
Interactive Digital Resume Creation Tool
- Custom Creation: Allows users to create dynamic and interactive resumes tailored to market needs. Candidates can select ready-made designs, including information such as professional experiences, technical skills, education, and languages, all intuitively and quickly.
- Video in Resume: A pioneering feature that allows candidates to record and add a presentation video directly to their resume. This increases personalization and adds value to the recruiter's experience, who can more effectively assess the candidate's communication, demeanor, and skills.
- QR Code Generator: Each Hirenow360 profile is associated with a unique QR Code, facilitating sharing in physical (like the Resume Card) or digital format, expanding the candidate's visibility and reach in the job market.
-
Integrated Geolocation
- Interactive Maps: Displays resumes, jobs, and MEIs geographically, facilitating faster and more accurate connections between candidates, companies, and consumers.
- Advanced Filters: Users can search for resumes, jobs, or MEIs by criteria such as neighborhood, city, CNAE (for MEIs), and distance. This promotes greater efficiency in filling vacancies and accessing MEI services.
-
Georeferenced Social Advertising
- Exclusive Tool for the Public Sector: Allows the inclusion of targeted campaigns directly in the created resumes. For example, vaccination campaigns, coat drives, or employability initiatives can be linked to specific regions or demographic groups, expanding the reach of social actions.
-
Advanced Administrative Panel
- Analytical Dashboards: Provide the Public Sector and companies with a complete view of key strategic indicators, such as the number of registered resumes, active jobs, connections made, and effective hires.
- Centralized Management: Allows the administrator to control and manage selection, training, and entrepreneurship processes in a single environment, optimizing resources and cost efficiency.
-
Technological Totems and Digital Inclusion
- Access for populations without their own devices: Totems integrated with the Main Console allow citizens without access to smartphones or computers to create resumes, search for jobs, and access opportunities, promoting digital inclusion and equal access.
-
Automated Notifications
- Integration with WhatsApp and E-mail: Sends personalized notifications about updates, opportunities, or campaigns to registered candidates, companies, and MEIs. This feature improves engagement and keeps all users informed in real time.
-
Compliance and Security
- LGPD and Blockchain: Full compliance with the General Data Protection Law (LGPD), using technologies like blockchain to register and protect information securely, ensuring data security and protection.
-
Resume Card Printing Tool
- Integration with Card Printers: Generates physical resumes in the format of high-durability PVC cards, linked to the candidate's digital profile via QR Code, offering a tangible and modern means of professional networking.
Complementary Modules:
- Pro-MEI: Integration of MEIs into the market through digital resumes and geolocation, promoting local entrepreneurship.
- Resume Card: A tangible tool that combines a PVC card with an interactive Hirenow360 via QR Code.
- Skill360°: Behavioral analysis (DISC) and SWOT tools for soft skills development and assertive recruitment.
- Empresa Pra Dentro: Internal talent management with tools for climate surveys and 360° performance reviews.
- Synchronization AI: Artificial intelligence algorithms that optimize the matching of resumes and jobs, with a Kanban view.
- Qualicap EADPRES: A complete management system for in-person and online courses, with automatic certification.
- Qualifica +: An advanced portal for course integration, connecting training entities, administrators, and users.
Operational Differentiators:
- LGPD Compliance: Strict management of personal data with security policies and supervision by a DPO.
- Custom Management Panels: Exclusive tools for the Public Sector, companies, candidates, and MEIs, with analytical dashboards and detailed reports.
- Digital Inclusion and Sustainability: Technological totems and reduced paper use with solutions like the Resume Card.
Impacts and Benefits:
- Social and Digital Inclusion: Democratizes access to opportunities, promoting equity in the job market.
- Modernization of Public Management: Analytical tools to formulate evidence-based public policies.
- Local Economic Development: Boosts entrepreneurship and professional qualification, connecting people and opportunities.
- Environmental Sustainability: Solutions like the Resume Card reduce dependency on non-renewable resources.
Ethics, Transparency, and Responsibility in Transforming the Job Market 
